11 Must-Have Real Estate Marketing Tools for 2023

Top 11 Real Estate Marketing Tools for Beginners

The following 11 tools, apps, and platforms make it easier than ever to get your marketing efforts off the ground.

1. Reel Geeks

Pricing: Plans start at $249/month

Reel Geeks is one of the top marketing tools for estate agents in nurturing leads. This marketing platform leverages targeted, customized Google and Facebook ads to drive traffic to your Internet Data Exchange (IDX) real estate website. Once a prospect lands on your website, they’ll enter their contact information to receive new listings, updates, price changes, and more. And because the platform has a user-friendly Customer Relationship Management (CRM), you can easily organize and track customer data, helping you follow up with your leads and eventually convert them into customers.

2. Zillow

Pricing: Varies

Because nearly every homeowner and prospective homeowner knows about Zillow, your real estate business must show up on this platform. In short, Zillow is a real estate and rental marketplace that provides helpful information and data about available properties. As a real estate agent, you can create a profile on it to promote your business offerings and include everything from customer reviews to past sales. You can further optimize your profile with helpful videos (see tips #6, #7, and #10 for more!). But perhaps the valuable aspect of this real estate marketing tool is that you can link your property listings to your profile to help generate more leads. So when customers see a property that strikes their fancy, they’ll know who to contact!

3. EZ Texting

Pricing: Plans start at $20/month

As a realtor, you know better than anyone how fast a property can come and go—one second, the for sale sign is going up, and the next, the property’s going through escrow. These situations echo your need for a quick, reliable way to communicate with your customers in real-time, and that’s where EZ Texting’s SMS platform comes into play. After all, consumers are more likely to open a text message first over any other form of mobile communication, with 90% of them opening a text message within 30 minutes of receiving it. With EZ Texting, you can send real-estate-related text messages straight to your client’s cell phones, providing them with new listings, updates on properties, open house details, and more. You can even place shortcodes on property listings and for sale signs to further foster lead generation.

4. Hootsuite

Pricing: Plans start at $49/month

It’s crucial to have a social media presence because the social media realm is a prime place for real estate agents to get the word out about their properties. If you’re not already on social media, sign up for accounts STAT. Once you’re all signed up, turn to a social media management tool like Hootsuite, which allows you to schedule your posts across multiple channels like Instagram, Facebook, and LinkedIn. The platform helps you plan, schedule, organize, track, and syndicate your content to maximize engagement.

5. Wix

Pricing: Free with paid plans starting at $45/month

We encourage every business owner to have a website presence, including real estate agents. Having an up-to-date quality website effectively communicates your perspective and that you mean business. In addition, it's an opportunity to share a bit about yourself, promote your current properties, showcase your past sales, and even include customer testimonials. If you’re looking for an easy and hassle-free way to design your site, Wix is a great place to start. It’s an intuitive platform that makes building a website a breeze with easy-to-easy templates—even if you don’t have any prior web design knowledge. You can design a website for free with Wix, but you will need to upgrade to a paid plan if you want your domain name.

6. iStaging

Pricing: Plans start at $5/month

Any realtor knows the importance of staging a home, but who said you had to go through the trouble of arranging furniture and decorating the space? Well, with the iStaging app, you can do it all virtually—without the risk of throwing out your back or spending a fortune on furniture. This mobile app lets you take a 360-degree video tour of the property’s interior, upload it to their site, and design your own virtual showroom. From here, you can share it through a web link or create an embed code that allows you to place the tour on your listing, social media accounts, website, and more.

7. HomeRover

Pricing: Varies

The global pandemic taught us all the value of virtual communication, but this has been something the real estate industry has been thriving on for quite some time, as virtual tours let prospective clients view properties from anywhere in the world. If you want to expand your reach, the HomeRover marketing tool for real estate agents could be a game changer. With this mobile app, you can create live tours that your prospective clients can follow in real time or save to watch later. These virtual tours provide an authentic preview of the property and prevent you from giving multiple in-person tours of the same property to different clients.

8. Parkbench

Pricing: Plans start at $250/month

At the surface, Parkbench is a real estate lead and referral-generating platform, but at its heart, it’s an ecosystem of community members, business owners, and real estate agents. The platform lets a real estate agent—or team of agents—sponsor a neighborhood, which involves overseeing a website geared toward their specific community, where they can share information about local businesses, news, deals, and events. Business owners turn to real estate agents for an opportunity to highlight their business, while community members rely on these websites for the most current local information. Parkbench helps connect one another, leading to high-quality leads for small business owners and realtors alike.

9. Propertybase

Pricing: Plans start at $69/month

Propertybase is a full-service real estate platform featuring a CRM that organizes your data, leads, and transactions. It provides a one-stop shop with everything you need to run your real estate business. On the administrative side, it features aspects like document storage and transaction management tools, while on the marketing side, it provides website design features and software for optimizing ad campaigns. It even includes dashboards and reports to help you monitor and track your data. Propertybase strives to deliver all the tools right at your fingertips, from lead generation functionality to email outreach.

10. Lumen5

Pricing: Free with paid plans starting at $29/month

As a business owner, it’s important to stay on top of trends, and right now, video content is having a moment. In fact, 93% of marketers say video has helped them build brand awareness. But don’t worry; that doesn’t mean you need to become a videographer pro in your free time. Thanks to the video creation platform, Lumen5, you can turn your blog posts into video clips in minutes. Plug in your blog post’s URL, and Lumen5 will piece it together into a video clip. But if you’re feeling extra creative, you can add your customization, such as background colors, images, and texts, to match your branding. Once you’ve designed your video, post it on your social media accounts, and sit back and watch your boost in your social engagements improve.

11. HubSpot’s CRM and Sales Hub

Pricing: Free with paid plans starting at $45/month

Compared to other services, HubSpot’s CRM and Sales Hub is considered one of the best free platforms for real estate agents for various reasons. For one, it lets you store up to a million contacts and generate leads from multiple sources. And because the platform shows you where these leads originated, you can tailor your marketing efforts and create custom sales pipelines to target those most likely to convert. Moreover, you can pair the free CRM with the free version of Sales Hub to unlock even more features. For example, your Sales Hub unlocks email scheduling, tracking, notifications, attachments, and the ability to schedule meetings and calls within the CRM. So if you're looking to ease your way into using a CRM at no cost, then HubSpot's free platform is right up your alley.

Text Marketing for Real Estate Agents

EZ Texting provides convenient and affordable text marketing for real estate agents. Contact us today to find out how our platform can help you boost your real estate business.